MUSTANG is a traditional brand that not only has lots of material for jeans, but also all sorts of material for an incredible history:
Luise Hermann founds her clothing factory. With a team of only six seamstresses working on the first floor of her residential building, Luise Hermann begins with the production of work clothes.
Albert Sefranek joins the company and marries the daughter of the company founder, Erika Hermann.
As the work trousers worn by the American G.I., jeans also formed part of army-issue clothing. Following the advice of a customer to have a go at producing such trousers, he swaps six bottles of Hohenloher Schnaps for six “army trousers” and uses these as a template to develop the first European jeans.
Inspired by the then popular “American way of life”, the brand name MUSTANG is registered.
Jeans with stone-wash and used-wash finishing come into fashion and
MUSTANG is a trailblazer for industrial pre-washed jeans.
Acquisition of the shoe license through Tendenza. Expansion to the current level of around 4 million pairs of shoes per year. Represented at all important POS.
Distribution in all EU markets and further expansion beyond Europe. Fashionable women’s, men’s and children’s shoe collections at consumer-friendly prices. Implementation of the “true denim lifestyle” concept in the collections.