Developing and producing sporty shoes for the fashion-conscious individual is our world – and has been for more than 30 years.

Eye-catching designs, fashionable colour schemes and surprising material combinations give our shoes that unmistakable and trendy look. Designers and trend scouts in Europe as well as shoe technicians and designers in Asia are perfectly matched with one another. Together they develop stylish trends and ideas. We produce shoes for your customers. Fashionable and with fun details – our shoes make sure that your customers never miss a step.


  • Factory network in China, Vietnam, Indonesia, India, Portugal
  • Expansion of the procurement portfolio depending on market requirements
  • A comprehensive collection with highly fashionable themes and top sellers at an attractive price level for every season
  • Represented at all important POS in Europe via strong sales partners
  • Strong growth in recent years to a volume of several million pairs of shoes sold each year in Europe and overseas markets
  • Women’s, men’s and children’s shoes; synthetic and leather shoes – class; from lace-ups/pumps to sporty trainers

MUSTANG is a traditional brand that not only has lots of material for jeans, but also all sorts of material for an incredible history:

Luise Hermann founds her clothing factory. With a team of only six seamstresses working on the first floor of her residential building, Luise Hermann begins with the production of work clothes.

Albert Sefranek joins the company and marries the daughter of the company founder, Erika Hermann.

As the work trousers worn by the American G.I., jeans also formed part of army-issue clothing. Following the advice of a customer to have a go at producing such trousers, he swaps six bottles of Hohenloher Schnaps for six “army trousers” and uses these as a template to develop the first European jeans.

Inspired by the then popular “American way of life”, the brand name MUSTANG is registered.

Jeans with stone-wash and used-wash finishing come into fashion and
MUSTANG is a trailblazer for industrial pre-washed jeans.

Acquisition of the shoe license through Tendenza. Expansion to the current level of around 4 million pairs of shoes per year. Represented at all important POS.
Distribution in all EU markets and further expansion beyond Europe. Fashionable women’s, men’s and children’s shoe collections at consumer-friendly prices. Implementation of the “true denim lifestyle” concept in the collections.


The patent – Ingeniously simple.
Our shoes with breathable soles.

Aircool Aircondition regulates the air, warmth and moisture in the shoe. Come rain or shine – through the city or the woods – whatever the weather and wherever the path may lead, shoes with Aircool Aircondition are the perfect companion.

The patented aperture ensures sufficient ventilation of the shoe, while the waterproof and breathable membrane keeps moisture out. This means that feet stay wonderfully dry, especially during the warmer months of the year.
Aircool is distributed in the EU and Asia via external licensed partners.



Founding of Tendenza


Acquisition of license from WWF


Acquisition of licenses of various German Bundesliga football clubs (Bayern Munich, Schalke, Dortmund)


Establishment of a production network in Asia (China, Vietnam, Indonesia, India)


Acquisition of license from Mustang


Relocation of the company headquarters from Sprockhövel to Ahlen


Patent awarded for Aircool


Opening of an office and showroom in Dongguan, China


Discontinuation of the private label business and focus on brands


Acquisition of license from bruno banani


Continued steady growth


Tendenza Schuhhandels GmbH & Co. KG
Prozessionsweg 62
D-59227 Ahlen (Germany)
Fon +49(0)23 82/918 58-0
Fax +49(0)23 82/918 58-20


Legal notice

Data privacy

    Name (required)

    Email (required)



    Sie erklären Sie sich damit einverstanden, dass wir Ihre Angaben für die Beantwortung Ihrer Anfrage bzw. Kontaktaufnahme verwenden. Eine Weitergabe an Dritte findet grundsätzlich nicht statt, es sei denn geltende Datenschutzvorschriften rechtfertigen eine Übertragung oder wir dazu gesetzlich verpflichtet sind. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Im Falle des Widerrufs werden Ihre Daten umgehend gelöscht. Ihre Daten werden ansonsten gelöscht, wenn wir Ihre Anfrage bearbeitet haben oder der Zweck der Speicherung entfallen ist. Sie können sich jederzeit über die zu Ihrer Person gespeicherten Daten informieren. Weitere Informationen zum Datenschutz finden Sie auch in der Datenschutzerklärung dieser Webseite.